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A-ha! How Alan Partridge is shaping the nature of new content
At 11.00am today (that’s UK time), lager brand Fosters will debut the first in a series of 12 weekly Mid Morning Matters shows hosted by Steve Coogan’s inimitable creation, Alan Partridge. It’s a smart move by Fosters to enrich its brand association with comedy which now spans its sponsorship of the Edinburgh Comedy Awards (formerly the… — read more
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Is the ‘new’ Gap logo a PR double bluff?
Here’s a thought. What if the uproar about the Gap logo redesign (above) that’s occupying the blogs and tweets of the design community – and beyond – is an elaborate ruse to buy Gap more attention? It’s an idea that my colleague at NewTradition, Maxine Cameron, was musing about earlier and I floated in an… — read more
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The unsociable FSA’s Dr Pepper moment
Back in July, I presented a webcast for BrightTalk’s Thought Leadership Live programme about the UK Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses. In the slide-deck, I explain why I think the FSA’s stance is counter-inuitive to… — read more
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Twitter elegantly opens a new chapter in personalised content consumption
Now I don’t claim to be any kind of guru as far as the seismic activity of the tech world is concerned. But, as a punter, I already like the look of the new Twitter interface design. By enabling users to weave together threads of additional content more easily – and by allowing that content… — read more
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Yes, it’s an ad but…
..it’s a fascinating summary of the impact that the web is having on the communications landscape in the UK. Lovely animation too. — read more
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Top Marx: An animated alternative explanation for the financial crisis
Here’s the chapter I’ve been waiting for on an explanation of the financial crisis: A brilliant animated account – based on a lecture at the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) given by Marxist social theorist David Harvey – of why the behavioural traits of the pursuit of capital accumulation fed… — read more
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One minute sentiment tracking survey: BP and you, Round Two
You may remember that, a couple of weeks ago, I invited people to contribute to a survey about sentiment towards BP and politicians associated with the Deepwater Horizon incident. Before I publish the results, I thought it would be interesting to ask the same questions once again to see how sentiment may have shifted. Given… — read more
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Why the social web’s good for financial advisers
This is one for any small business owner operating in the UK’s financial services industry – or any industry, for that matter – where the regulator is at risk of getting the application of social media wrong. It’s a post that’s been published as an article in this month’s FS Focus – a publication produced… — read more
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Are corporate social responsibility programmes defunct?
http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=goodwillhunting-4may2010-100505094204-phpapp02&rel=0&stripped_title=goodwill-hunting-4-may-2010 I don’t often plug work by a colleague, but Jenny Crossland has put together a really interesting case for the prosecution against running CSR programmes. For a CSR specialist, her argument may seem counter-intuitive, but Jenny makes a compelling case – especially in the light of today’s news that board members of the FTSE100 businesses… — read more
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BP and you
In case you missed my tweets yesterday, I’m trying to gather a decent sample of opinions on perceptions of BP, Barack Obama et al in the wake of the Deepwater Horizon incident. I plan to publish the findings on the blog soon. If you’ve got a minute – because there’s only one question and you… — read more
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Ian Thomas 