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Joseph Nye on the future of power
I’m a bit of a sucker for the complimentary programme of public lectures that are staged at the London home of the RSA (that’s the Royal Society of the Arts, Science and Manufactures) which is why I’m sat in the Great Room waiting to listen to Professor Joseph Nye. Prof Nye is the chap who coined the phrase… — read more
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Three deserving Webby nominees and a bit of Brave New Talent
Why three of the nominations for the Webby Awards 2011 – which featured in New Tradition’s 12 Links of Christmas in 2010 – are worthy of a click in The People’s Voice poll while another of our 12 Links, Brave New Talent, wins plaudits at The Telegraph’s Start-Up 100 awards. — read more
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The difference between brand and branding: Part Three
What’s the distinction between brand and branding? In the final of a series of three posts on the subject, New Tradition’s Ian Thomas illustrates what happens when a brand like Montblanc seems unable to fulfill the promise of its branding. — read more
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Are brands assuming the mantle of quasi nation states?
Over the past 18 months or so, I’ve become fascinated by the apparent parallels between the dynamics of nation state building and statecraft, and the transnational behaviour and attributes of global and networked brands; in particular, the Google v China skirmish and the more recent tensions between the US State Department and Attorney General and… — read more
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How to bring a brand to life
How can you help the next generation of great British designers understand the way that their talent helps businesses build brand reputation and successfully communicate the spirit of a brand through visual, practical and environmental design communication? That was the question senior lecturer Mike Bond (one half of the design partnership Bond & Coyne) invited… — read more
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The difference between brand and branding: Part Two
Picture: Vittorio Sciosia If you read my previous post you’ll know that it was suggested that I put together a blog post which helped explain the difference between brand and branding. I set out to address the question by saying the distinction between the two was that branding enables people to recognise and understand how… — read more
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The difference between brand and branding: Part One
Why do people seem to get brand and branding mixed up? And what exactly is the difference? In the first of three posts, we’re attempting to explain the distinction between the two ideas as well as suggest why they’ve become so easily interchangeable. — read more
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Are you motivated by what you think motivates you?
We’re currently working on the design of an employee communication programme so, perhaps selfishly, this animation of Dan Pink’s talk at the RSA in January 2010 is remarkably useful in considering the configuration of communications in a way which delivers a sense of fulfillment and purpose for an internal audience. But if you take a… — read more
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Do marketing communications teams have a future?
I was intrigued to read this post by Paul Worthington at Wolff Olins blog earlier today. Especially the idea that he raises in the third and fourth paragraphs where he poses two questions: what is it that really makes Google Googley (to paraphrase the idea) and, if its usefulness does the brand trick all on its… — read more
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Why Starbucks is crafting the perfect branded blend
Starbucks. Now there’s a business that knows where it’s going. The latest evolution of its brand visual identity – revealed late yesterday evening (as far as the UK is concerned, that is) – is the kind of project I really admire. Not just because I like the elegance of the design thinking that is evident… — read more
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Ian Thomas 