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What’s eating Leroy Stick?
There’s been a good deal of attention paid to the spoof BP public relations tweets at BPGlobalPR over the past few days. To be honest, I tend towards the view that it’s a cheap shot to satirise the environmental catastrophe that has engulfed (sorry for the pun) BP – never mind the commercial crisis that… — read more
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Quickquid.co.uk’s 2,356% typical APR is wrong
I’m on something of a mission. I was watching the TV earlier today and saw quickquid.co.uk’s advert offering ‘payday’ loans at 2356% typical APR. I thought it was wrong, so I started this Facebook Group. The more join, the more we may be able to inifluence both regulators and lenders to insist on a fair… — read more
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Where’s the proof? Google, the luge and the reliability of online news sources
Over the weekend, the social web has been rife with news that Google decided to withdraw a homepage illustration depicting a luge competitor, which was published within hours of the tragic death of Georgian luge athlete, Nodar Kumaritashvili, during training for the Vancouver 2010 Winter Olympic Games. According to the New York Daily News, Google made the decision following a ‘torrent… — read more
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Bud Caddell: Who says the future needs ad agencies?
I love a bit of heretical thought and Bud Caddell has delivered a blog-post with spades of the stuff by posing the question: ‘Who says the future needs an advertising agency?’ Craftily controversial headlines often disappoint with their dry status quo conclusions – but not Bud’s. This is a really sharp opinion piece about the future of… — read more
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Ikeler on advertising trends
Despite its title, I’d argue that Marci Ikeler‘s slidedeck on trends in advertising – a pick of the day at Slideshare last week – articulately makes the case for the prosecution on the future of marketing communication in general – for any business of any size. There are a lot of presentations and opinions swirling around the… — read more
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Google, China and my ‘I told you so’ moment
The political effect – as well as the effect upon brands – of socialised media has been a source of constant fascination for me over the course of the past 18 months. I’ve pasted below an excerpt from a post I published last July that alluded to the topic. The post’s content is relevant because,… — read more
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Johnston Press and the plucky pay-wall pilot
According to holdthefrontpage.co.uk, Johnston Press – owner of the Scotsman and Yorkshire Post in the UK – intends to pilot a pay-wall for a small number of its local titles as early as next week. If that’s the case, then this is one experiment whose outcome will be eagerly anticipated by many media industry watchers.… — read more
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Why the ‘Aol.’ rebrand is absolutely fine by me
Earlier tonight I posted a comment at the Guardian’s PDA Digital Content blog. I posted it because Wolff Olins’s work on the AOL logo was getting a no-nonsense pasting on the comments board beneath a post detailing designer reaction to the new look. You can see the post plus comments here. I think the traditional… — read more
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How to build an (IFA) brand these days
These are visuals that I posted to Slideshare and at MRM over the weekend that was put together for a presentation I delivered last week to a group of independent financial advice (IFA) business leaders. The issue I was asked to address was ‘How to build an IFA brand’. The visuals suggests what to concentrate… — read more
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Who’s afraid of Barbra Streisand..?
Who's Afraid of Barbra Streisand..?http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=21october2009-mrm-whosafraidofbarbrastreisand-091021120411-phpapp02&rel=0&stripped_title=21-october-2009-mrm-whos-afraid-of-barbra-streisand View more presentations from MRM London. I presented these visuals at a dinner this evening hosted by Cofunds. The penultimate slide – posing a question about the statement made earlier today by Goldman Sachs International vice chairman Lord Griffiths – led to a really interesting debate about the challenges posed… — read more
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Ian Thomas 