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The Great British brand identity crisis
Symbols are significant. And few symbols carry more significance for those who encounter it than a nation’s flag. So the unveiling of the dove-inspired design by British Airways earlier this week – less than a fortnight after the launch of the Team GB athletes kit pictured above – only serves to reinforce an idea that’s… — read more
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Why we shouldn’t trade Sundays for Sunday trading
When I was a kid, there was absolutely nothing to do on Sundays. (Well OK, that’s not strictly true. As a son of the Manse, I had to attend church in the morning, but that didn’t really count as ‘doing something’; it was more like the the spiritual equivalent of having to do the washing… — read more
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Landor: Why ‘I want an iPad’ beats ‘I want an iPad xyz’
Just spotted this really interesting piece for Forbes.com by Allen Adamson at Landor’s blog. The clinching argument is made in the penultimate paragraph of the piece: “I think the company made a smart decision in not giving the newest iPad a new name. It makes it simpler for people. I want an iPad. How simple… — read more
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The tweeter, the brand and the reputational minefield
Sooner or later, the consequences of a brand allowing an employee to tweet on their behalf – to the extent that the individual and the brand become interchangeable as brand symbols – was going to wind up in court action (‘Man sued for keeping company Twitter followers’, BBC News, 27 December 2011). In the case… — read more
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Something of a eulogy for Steve Jobs
I first used an Apple Macintosh in September 1989 because I had to. I’d become managing editor of York Student Vision in the final term of my first year at the University of York and, over the summer, my predecessor in the role, Stephen Womack, and the paper’s editor, Hamish Macdonell, had decided to purchase… — read more
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The filter bubble, the ethics of data and the EU
I drafted this back in June but just didn’t publish it for some reason. A good deal of the content is based on a comment I posted in reply to Prof George Brock’s post ‘The filter bubble and public reason’. Do users of the web really have a world of information at their fingertips? Or… — read more
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Facebook’s ventures into brand diplomacy
Former Guardian technology writer, Jack Schofield, shared an intriguing link to a news item in the Silicon Valley Mercury Newsearlier this week. It intrigued me for two reasons: first, that Facebook had decided to establish a network of 70 international representatives to establish a quasi-diplomatic service in key regions of the world and, second, that… — read more
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Ian Thomas 