Having worked — off and on — with a number of UK financial brands in my time, something’s alway perplexed me: the default setting for the design of financial services is based on what other financial brands already do.
Brands rarely seem to roam beyond the confines of the financial services archipelago for inspiration in service design.
It means that the development of new services is a painfully iterative process; a fact compounded, perhaps understandably, by a stifling regulatory environment.
Most innovation appears evolutionary: Incremental changes in product design, systems and technology that create efficiencies in transactional processes but not necessarily in the way people interact with services.
Continue reading “To create an online financial advice brand, become a follower of fashion”
Monocle’s published it’s fourth annual Soft Power Survey – a topic that’s fascinated me ever since I listened to Professor Joseph Nye speak on the topic at the RSA in London in 2011 – and Germany’s toppled the UK from its top spot.
Produced in conjunction with the Institute for Government, Monocle’s survey asks which countries ‘best attract favour from other nations through culture, sport, cuisine, design, diplomacy and beyond’. In other words: beyond the bullets, economic sanctions and so on, who packs a soft-centred punch?
Interesting movement emerging in Switzerland – according to this report by Reuters – where campaigners are calling for a pay ratio of 1:12 between lowest-paid workers and top execs. That’s the kind of ambition that’s hard to argue with.
Picture: JUSO Scheweiz | cc
A piece from The Guardian today that caught my eye: journalist Jonathan Jones claims Pope Francis ‘has renovated a damaged brand not in years, but months’.
And how is this miracle being accomplished? Probably by not attempting to ‘renovate a damaged brand’.
In fact, the universal truth lying at the heart of this epiphanic repositioning of Catholicism appears to rest in the final sentence of the article: ‘Do and say what you believe.’
The idea that Pope Francis has ‘renovated the brand’ is a bit of a stretch.
Continue reading “The kind of unspun Papal spin that couldn’t be spun by PR spinners”
Back in October 2012, I was kindly invited to deliver a talk at TEDxCheltenham about the idea of Bebanking that I wrote about here last July.
I’d meticulously rehearsed my lines – learning the the script off by heart – and was all set to deliver the speech.
It went well – for about two minutes. And then my mind went blank. The lines were lost. I stood in the spotlight before an audience with absolutely no recollection of what I was supposed to say next.
Away from the furore among analysts about Apple’s – apparently – disappointing results yesterday, the brand’s chief executive, Tim Cook, uttered a phrase which precisely states the distinction between brand and branding.
He said: “We could put the Apple brand on a lot of things and sell a lot more stuff. The most important thing to us is that our customers love our products, not just buy them but love them.”
Branding = ’We could put the Apple brand on a lot of things and sell a lot more stuff.’
Brand = ’The most important thing to us is that our customers love our products, not just buy them but love them.’
And that’s why Apple is the biggest brand in the world.
Perhaps it was inevitable that, with the rekindling of interest in the economic analysis of Marx and Engels on the crest of the current global economic crisis, the idea of organised labour as a force for good would emerge somewhere down the line.
But a couple of columnists – Will Hutton in the Guardian and Nobel laureate, Joseph Stiglitz, in the New York Times – both refer to an unlikely advocate for trade unionism in pieces published over the weekend: the International Monetary Fund.
Continue reading “Are trade unions the answer to the economic crisis?”