-
What’s changing, simply expressed
It seems to me that plenty of people I meet in brand communication roles find pinpointing the effects of the transition from promotional communication to communicative promotion pretty vexing. After all, everything you learned up until this point is being turned on its head because of the profound effect of technology. Technology that brings with… — read more
-
Man bites dogma – Round Two
The comment added by BSkyB’s David Wheeldon to the ‘Man bites dogma’ Pay Per View (PPV) post sparked something of a surge to the blog yesterday. David’s comments draw attention to the dilemma facing publishing and content producers: How an earth do we monetize and protect the distribution of content when free access has become… — read more
-
Just one quick question…
I’m working on a couple more posts at the moment and would really like some good, honest data to support one idea I’m kicking around. So, if you could answer just ONE multiple choice question for me, it would be a big help. Just click here to go to the survey and thanks very much. — read more
-
Waving not drowning (and other cliches)
No doubt about it, Google Wave has the potential to reinvent the art of electronic conversation. In fact, at the risk of peaking in admiration too soon, I’d suggest that Wave is at least as significant as the printing press. — read more
-
Man bites dogma
This was written a few weeks ago for the blog-in-development at MRM Interesting opinion piece in the Guardian about Rupert Murdoch’s pronouncement last week that he expects News International titles to be charging for access to online content; effectively pay per view (PPV) for news content. There are two sides to this: On the one… — read more
-
Being on the cusp of a new tradition
Once upon a time people either walked or tamed a beast of the wild to get from A to B. So it was conventional to either walk or ride; tradition dictated that you walked or rode from A to B. Then some bright spark – or, more likely, countless sparks in collaboration – invented the… — read more
-
Nostalgia and the brand consequences of Blitz spirit
The apparent popularity of this retro-typographical gem – Keep Calm and Carry On – offers at least two useful insights about the mood of the UK population at the moment that are relevant to PR professionals: Familiarity breeds content: There appears to be a general hankering for a future that mirrors the in-it-together-leave-your-backdoor-open-all-day aura that… — read more
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
Ian Thomas 