To create an online financial advice brand, become a follower of fashion

Having worked — off and on — with a number of UK financial brands in my time, something’s alway perplexed me: the default setting for the design of financial services is based on what other financial brands already do.

Brands rarely seem to roam beyond the confines of the financial services archipelago for inspiration in service design.

It means that the development of new services is a painfully iterative process; a fact compounded, perhaps understandably, by a stifling regulatory environment.

Most innovation appears evolutionary: Incremental changes in product design, systems and technology that create efficiencies in transactional processes but not necessarily in the way people interact with services.

Continue reading “To create an online financial advice brand, become a follower of fashion”

The Bebanking talk I nearly gave at TEDxCheltenham

Back in October 2012, I was kindly invited to deliver a talk at TEDxCheltenham about the idea of Bebanking that I wrote about here last July.

I’d meticulously rehearsed my lines – learning the the script off by heart – and was all set to deliver the speech.

It went well – for about two minutes. And then my mind went blank. The lines were lost. I stood in the spotlight before an audience with absolutely no recollection of what I was supposed to say next.